I am creating a movie theater gallery in the Chicagoland area. Unlike most movie theaters that we have traditionally come to know, this theater will serve as an outlet in the form of a gallery for emerging artists in the community as well as still showing popular films. In order to bring back the charm of independent movie theaters we will be bringing back the small venue and artistic qualities of cinema and back away from the format of commercial chain theaters.
Movie theaters are more popular than ever and whether the economy be thriving or in a slump people still enjoy seeing a good movie at the theater. Because of the popularity of film as medium, it can inspire artists to create amazing artwork and vice versa. Art and film are in my opinion synonymous with each other because of their desire to reach an audience and inspire and entertain on multiple levels.
This specific theater we will be creating will have several levels beyond being an art theater. For one the lobby of the theater will have an art gallery. This art gallery will be an outlet for local artists and students to exhibit their work. In doing this we can expose new people to the art world. The lobby of the theater will also house a coffee shop. This coffee shop will be a fresher and healthier perspective on the common concession stand consisting of candy, pop and popcorn. The coffee shop will offer healthy snacks and exotic coffee to stimulate the theater patrons. Any person coming off the streets can come in and enjoy the gallery and coffee shop, but the movie portion of the theater will be at an extra cost. The additional incentive for seeing a movie at our theater will be getting to see video art, short films and occasionally performances before the movie. This will serve as extra exposure for artists wanting to be seen and getting people who normally have no interest in art interested in the local arts.
Artists wanting to be a part of our theater will not be required to pay any exhibiting fee but a percentage of any art sold at our gallery will go towards the theater. The income of the theater will mostly come from the coffee shop. Traditionally most profits from a theater come from the concession stand. The crossover between popular film and art is something I, personally, have been very interested and with financial help to start the business it can be a really progressive and profitable endeavor.
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